Netflix Freaks Users Out With Creepy ‘Black Mirror’ Messages
Netflix may exist one of the earth'south most popular streaming services, but information technology sure needs to rethink some of its recent efforts to appoint with its legion of users.
In the lead-up to the all-new season of Black Mirror, Netflix allegedly sent agonizing marketing messages to its users in Turkey in the middle of the night. Multiple users have reported receiving a DM from a strange account saying "We know what you're upward to. Lookout and see what we volition practice."
The message was sent from an account with the username 'iamwaldo', leading many people to conclude that it was Netflix'due south way of promoting its testify 'Blackness Mirror', which featured an episode name 'The Waldo Moment' in its 2d flavour
Information technology's easy to run across how a message like that would discomfort users, especially in Turkey, where terminal year'south failed military insurrection has sent the regime into surveillance overdrive.
Users have been discussing the incident on Turkish website Ekşi Sözlük — a site similar to Reddit — with many considering reporting the incident to police authorities. Users are conspicuously distressed and unimpressed with Netflix's latest endeavour at being clever.
"Whoever had the thought, it is not cool. We have authors who endure from panic attacks and endure from cardiac arrhythmia. No one has a right to frighten anyone, even for x minutes, whether they are trolls or advertisers," wrote one user on Ekşi Sözlük.
Netflix hasn't made any statements regarding this bulletin, but a source related to the matter mentioned to Gizmodo that the company was, in fact, behind the messages.
This isn't even the start fourth dimension Netflix has come under burn for its marketing tactics. Recently, the company tweeted "To the 53 people who've watched A Christmas Prince every 24-hour interval for the past 18 days: Who hurt you?" — a tweet that led many people to say information technology was wrong of a visitor to repurpose analytics data for marketing purposes like this.
Source: https://beebom.com/netflix-creepy-black-mirror-marketing/
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